Kenzo Parfums L’Absolue Tiktok Campaign – Kenzo Parfums

Our concept was to flood TikTok with poppies on the launch day of L’Absolue. The agency envisioned this poppy field as a poetic and natural setting, highlighting the new fragrance. Each influencer expressed their unique connection to the perfume, translating its intensity through videos co-created with Marianne, specifically designed for TikTok.

We brought all our expertise to the table to guide the influencers in co-creating unique video formats. Each film was crafted to reflect their personal universe while staying true to the image validated by their communities. Beyond the shoot, Marianne created a true experience. This project became much more than just a production, offering the client and influencers a memorable journey, designed to be lived intensely and shared widely on social media.