Cartier Virtual Tour – Cartier – 13 Paix

Crafting the Metamorphosis of Cartier’s iconic boutique in rue de la Paix, offering an exclusive 3D preview of the Parisian flagship before its public opening.

STORY

Marianne drew inspiration from Cyrille Vigneron’s vision to narrate the renovation of Cartier’s Parisian temple. Through this film, the agency reveals all five floors and the customer journeys imagined for 13 Rue de la Paix.

In its metamorphosis, the caterpillar withdraws from the world, nestling into its cocoon to transform into a butterfly. Identical yet radically different. 13 Paix, too, is undergoing its metamorphosis.
Cyrille Vigneron
Ex-President and CEO Cartier

SAVOIR-FAIRE

The transformation project of 13 Rue de la Paix was made possible thanks to close collaboration between Marianne’s teams and the architectural firms behind the design. Our 3D expertise faithfully reproduced each retail furnishing, texture, and architectural detail, with meticulous respect for the original project. Our aim was to create a natural walkthrough of the boutique to illustrate the customer journeys and inspire viewers to experience this Parisian temple in person.

BEHIND THE STORY

Guillaume Gasquet
Moinard Bétaille
Studio Parisien
Laura Gonzalez
Conception
Mickaël Lepers
Julien Schickel
Production
Mickaël Lepers
Julien Schickel
Zelda Rittner
Post-production
Contact - EN