Kenzo Parfums Kenzo Parfums Un monde plus beau

Between the vibrant red of the flower and the delicacy of its pistils, this international digital campaign highlights the uniqueness of the fragrance through immersive and poetic visuals. Marianne Paris drew inspiration from the superbloom phenomenon to tell the story of the poppy in all its splendor, presenting it as a flower that blooms for the world. Every detail celebrates the intensity of this new fragrance while embracing the fragility of the wild poppy.

This campaign was designed to infuse the poetry and intensity of the poppy into every space, from stores (POS) to digital platforms, with a variety of 360° assets: reveal film, ingredient visuals, glasswork film, and olfactory pyramid. In the studio, we took on the challenge of recreating a delicate, blooming, and intense nature scene by integrating a duratrans backdrop to depict the floral universe of the superbloom.