NI PUTES NI SOUMISES - Awareness campaign
What if, for just one day, a man lived in a woman’s shoes? Filmed with a hidden camera, Ni Putes Ni Soumises’ shocking campaign places an actor at the heart of street harassment to expose an unbearable reality
GALLERY
STORY
Street harassment is an omnipresent yet often minimized issue. To raise awareness, Marianne Paris and Publicis Conseil designed a powerful campaign for Ni Putes Ni Soumises: a full-scale, hidden camera immersion placing a man in a woman’s skin.
After a rigorous casting process, Antoine, a 23-year-old actor, was chosen to undergo this unprecedented experience. Hours of makeup and transformation allowed him to blend into the crowd, walking alone, without a script, fully exposed to the genuine reactions of passersby. Catcalls, lingering stares, intrusive comments… a brutal reality captured with raw authenticity.
But the experience didn’t stop on the streets. Antoine was also given a dating app profile.
With over 30 million views and viral international reach, #InOurShoes delivers an objective and undeniable portrayal of everyday harassment. This campaign was designed as an eye-opener, forcing men to acknowledge what women endure daily.
GALLERY
SAVOIR-FAIRE
The technical challenge was significant: placing discreet cameras in an urban setting while ensuring a natural and authentic rendering. The filming team had to adapt in real-time, capturing every interaction without interfering in the experience. The absence of a script allowed for a raw, unfiltered revelation of the intensity of street harassment, from the first intrusive glance to inappropriate comments.
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