Kenzo Parfums - Digital & Influence Campaigns

Elevating the new fragrances with a poetic visual exploration of water for the relaunch of L’EAU franchises.

Marianne Paris creates an ode to water by exploring its various natural states. Without any digital tricks, the agency poetically expresses the fluid movement, highlighting the unique character of each fragrance in the franchise.

Over several days of studio shooting on a double set, Marianne Paris captured the movements of water in both photo and video. To ensure perfect consistency across all assets, the set design was shared and transitioned seamlessly between the two sets.

Inspired by Kenzo Takada’s love for flowers, the global campaign reimagines the iconic poppy and its fiery red hue to express the intensity of L’Absolue.

Balancing the flower’s vibrant red with the delicacy of its pistils, this digital campaign showcases the fragrance’s uniqueness through immersive, poetic visuals. Marianne Paris drew from the superbloom phenomenon to portray the poppy in full splendor — a flower blooming for the world.

Finding the perfect poppy off-season? A challenge overcome by our floral stylist Amy, who merged the grace of the anemone with the poppy’s fragility.

Designed to bring the poetry and intensity of the poppy to life across all platforms, the campaign includes a rich variety of 360° assets: reveal film, ingredient visuals, glasswork film, and olfactory pyramid. In the studio, we recreated a blooming, delicate, and immersive nature scene using a duratrans backdrop evoking the superbloom universe.

Marianne designed and produced an influencer campaign for the launch of L’Absolue. In an endless field of poppies, 12 international influencers passionately expressed their connection to this new fragrance.

Our concept was to flood TikTok with poppies on the launch day of L’Absolue. The agency envisioned this poppy field as a poetic and natural setting, highlighting the new fragrance. Each influencer expressed their unique connection to the perfume, translating its intensity through videos co-created with Marianne, specifically designed for TikTok.

We brought all our expertise to the table to guide the influencers in co-creating unique video formats. Each film was crafted to reflect their personal universe while staying true to the image validated by their communities. Beyond the shoot, Marianne created a true experience. This project became much more than just a production, offering the client and influencers a memorable journey, designed to be lived intensely and shared widely on social media.

Inspired by the refined art of ikebana, the digital campaign brings to life the grace and harmony of the cherry blossom to celebrate the launch of Flower Ikebana.

Delicate branches grow, twist, and bloom in a slow, elegant dance. Each blossom unfolds with precision, forming a living sculpture around the perfume — standing poised at the center, like the final touch of a floral arrangement.

Recreating this blooming choreography required subtle animation work and meticulous attention to rhythm and movement, capturing the ephemeral nature of the cherry blossom.

Designed as a meditative visual experience, the campaign expresses the balance and serenity of Flower Ikebana through crafted digital assets, blending floral poetry and minimalist beauty in motion.